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About Yelo Holding

Yelo Holding

About Yelo Holding

From our early beginnings in 2000, what started as a local car rental company has transformed into Yelo Holding; A bold, future-driven mobility group with a growing presence across the GCC, MENA, and Europe.
This journey has never been just about transportation. It’s about how we move people, businesses, and entire industries forward through smarter solutions, stronger experiences, and a mindset that’s always one step ahead.
Today, Yelo Holding brings together a group of specialized brands that serve every kind of traveler, business, and mobility need. From rentals and fleet services to high-tech platforms, on-demand maintenance, elite transportation, and even industry education, our work spans wide but stays rooted in one mission: to lead the future of mobility.


At the center of this vision is our Chairman, Mr. Nasser AlQahtani, a man, father, and leader whose leadership and belief in long-term impact have shaped the group’s DNA. His ambition, resilience, and commitment to building something bigger than a business continue to inspire our people and define our path forward.
Yelo Holding isn’t just growing; it’s redefining the industry.

OUR Team

Leadership

Led by visionary Chairman Mr. Nasser Al-Qahtani, Yelo Holding is guided by strong governance and entrepreneurial spirit.

Mr. Nasser Al Qahtani

Chairman

Mr. Basheer Al Qahtani

Vice Chairman and Managing Directors

Mr. Ibrahim Almajdouie 

Board Member

Mr. Mahmood Alkooheji

Board Member

Mr. Ali Abdallah Al Aboudi

Board Member

Mr. Mohammed Al Barrak

Board Member

Mr. Ayth Al Mabarak

Board Member

Mr. Abdulmohsen Al Fadley

GCEO - Yelo Holding

Mr. Nashat Helal

GCFO - Yelo Holding

Mr. Alaaldin Alzubi

GCTO- Yelo Holding

Hana Al-Enezi

Board Secretary

Key Advisors

Mr. Hamad Al-Humaied

CEO - Yelo

Mr.Marwan Oklah

General Manager - UAE

Mr. Omar Makram

General Manager of InnvoTechs

Mr. Hani Al Hamadneh

Qoad Manager

Mr. Hamzeh Al Far

General Manager of Masarat

Mr. Mohammed Talaat

General Manager Alwefaq travel

Mr. Nasser Al Qahtani

Chairman

Mr. Nasser Al Qahtani holds a Master’s degree in Business Administration and a Bachelor’s degree in Military Science. He currently occupies several leadership positions, most notably serving as Chairman of the Board for a number of subsidiaries under the Al Wefaq Group, operating in various sectors including transportation, technology, commerce, training, and software. He previously held the position of Chief Executive Officer at Al Wefaq Transportation Solutions Company.

Mr. Basheer Al Qahtani

Vice Chairman and Managing Directors

Mr. Basheer Al Qahtani holds a Bachelor’s degree in Accounting and currently serves as Vice Chairman of the Board for several subsidiaries under the Al Wefaq Group. He is also a member of the boards of companies operating in the fields of technology, food, and training. Previously, he held the position of Deputy Chief Executive Officer at Al Wefaq Transportation Solutions Company.

Mr. Ibrahim Almajdouie

Board Member

Mr. Ibrahim Almajdouie holds a Master’s degree in Business Administration and a Bachelor’s degree in Marketing. He currently serves as Vice Chairman of the Board at Majd Development and Investment Company. He has extensive experience in investment, real estate development, and marketing, having previously held several key positions, including Chief Executive Officer of Majd Development and Investment Company and General Manager of Majd Real Estate Development Company.

Mr. Mahmood Alkooheji

Board Member

Mr. Mahmood Alkooheji holds a Master of Science degree in Finance and a Bachelor’s degree in International Business Administration. He currently serves as Chief Executive Officer of Majd Investment Company and is a board member in several companies and investment funds, including RMK Holding Group, Asaad Manpower Company, Life Park, and the Arbah Direct Finance Funds. He previously held executive positions in financial and investment firms such as Arbah Capital, GFH Financial Group, Tadhamon Capital, and Arcapita Bank.

Mr. Ali Abdallah Al Aboudi

Board Member

Mr. Ali Al-Aboudi holds a Master’s degree in International Law and Financial Markets, a Professional Master’s/High Diploma in Legal Studies (Law), and a Bachelor’s degree in Sharia. He currently serves as a lawyer and Managing Director at Ahmed Al-Khalifi and Al-Aboudi Law Firm and Legal Consultants. Previously, he held several positions in the fields of law, governance, and consulting, including roles at Al Rajhi Bank, as a consultant at the Citizens Advice Bureau in the United Kingdom, and as a board member and Executive Director of the Islamic Borders Association in Scotland.

Mr. Mohammed Al Barrak

Board Member

Mr. Mohammed Albarrak holds a Bachelor’s degree in Software Engineering from King Fahd University. He has extensive executive experience in leading digital and technological transformation. He currently serves as Chief Technology Officer at Jahez Group, where he led the implementation of the technological infrastructure for the company’s public listing on the financial market. He possesses broad expertise in building technical teams, developing digital strategies, and implementing data and artificial intelligence solutions.

Mr. Ayth Al Mabarak

Board Member

Mr. Ayth Almubarak holds a Ph.D. in Accounting and Finance, a Diploma in Research Methods in Management and Business, and a Master’s degree in Management Sciences (Accounting). He has extensive executive experience in strategy, finance, governance, and risk management. Dr. Almubarak has worked with and led teams, projects, and organizations to successfully achieve their objectives. He has also contributed to creating value for organizations through his roles as an executive, consultant, and board member.

Mr. Abdulmohsen Al Fadley

Group Chief Executive Officer of Yelo Holding

Mr. Abdulmohsen Alfadley holds a Master’s degree in Corporate Finance and a Bachelor’s degree in Financial Management. He currently serves as Chief Executive Officer of Yelo Holding. He has extensive experience as a General Manager in Business Development and Value Creation within the telecommunications sector. Mr. Alfadley also possesses diverse expertise in investment and financial analysis, gained through his previous roles at organizations such as the Saudi Commission for Health Specialties, NCB Capital, and Samba Bank.

Mr. Nashat Helal

Group Chief Financial Officer

Nashat is a seasoned business executive with over 23 years of experience in finance leadership and strategic growth initiatives across diverse industries including financial services, real estate, healthcare, contracting, maritime, automotive, and hospitality.
 
Holding an Executive MBA from London Business School and professional certifications such as CFA, CPA, and CMA, Nashat specializes in business strategy, valuations, mergers and acquisitions, IPOs, fundraising, corporate transformation, and portfolio management.
 
Additionally, Nashat is an international author of “Art of Decision Making,” sharing insights on mastering decision-making for impactful careers.

Mr. Alaaldin Alzubi

Group Chief Technology Officer – Yelo Holding

Mr. Ala’aldin Alzu’bi, Group Chief Technology Officer of Yelo Holding, leads the group-wide technology strategy and AI-driven digital transformation across Yelo and its sister companies. With over 18 years of experience in enterprise technology leadership and large-scale platform modernization, he has delivered mega projects across the GCC and enabled the successful launch of multiple telecom operators through advanced BSS/OSS solutions and mission-critical AI ecosystems. Known for his people-centric leadership style, he builds high-performing teams and drives a culture of delivery excellence and innovation. Before joining Yelo Holding, he served as Head of Digital Innovation at LeadingPoint, guiding a 70+ member organization to major digital achievements across the region. Mr. Alzu’bi holds both a Master’s and a Bachelor’s degree in Computer Science from Yarmouk University.

Hana Al-Enezi

Board Secretary

Ms. Hanaa Alenazi holds a Bachelor’s degree in Business Administration and is a Certified Governance Specialist and a Certified Board Secretary. She currently serves as Board Secretary at Al Wefaq Saudi Holding Company and the National Transportation Company. Previously, she worked as an Internal Audit Supervisor at Al Wefaq Transportation Solutions Company.

Mr. Hamad Al-Humaied

Chief Executive Officer - Yelo

Mr. Hamad AlHumaied has over 20 years of professional experience in Saudi Arabia and the United Kingdom. He holds a Master’s degree in Business Administration and a Bachelor’s degree in Human Resources. in addition to numerous professional certificates in Business Management, Human Resources, Leadership, and Organizational Development. He is currently the Chief Executive Officer at AlWefaq Transportation Solutions Company.

Mr.Marwan Oklah

General Manager - UAE and Oman

Mr. Marwan Oklah brings over 20 years of leadership experience in marketing, operations, and business transformation. In his roles at Yelo as General Manager and Chief Marketing Officer, he played a key role in the company’s transformation, digital expansion, and emergence as a regional leader in mobility solutions.
Among my core achievements:

• Led the rebranding of Al Wefaq Rent-a-Car to YELO, winning six Transform
Awards and significantly enhancing market perception.

• Launched multiple digital mobility platforms, including YELO Limousine, COMFY
(low-cost rental), and WEEM (car sharing).

• Oversaw full P&L responsibility for UAE operations, managing a team of over 85
across Dubai and Oman.

His background includes deep expertise in branding, digital transformation, CX optimization,
external and internal communications, loyalty programs, and partnership development,
having led high-impact sponsorships with leading sports organizations and introduced
automation platforms such as Oracle DMP, Journify, and CleverTap.

Mr. Omar Makram

General Manager of InnvoTechs

Mr. Omar Makram brings over 15 years of leadership experience in the automotive and mobility sectors. As General Manager of Innvotechs Technology Company, he oversees the growth and innovation of Weem, Comfy, and iFix platforms.
 Previously, he served as Executive Vice President of Corporate and Government Leasing at YELO, where he led strategic expansions and digital transformation initiatives.
 He holds a Master’s degree in Business Administration and is known for his strategic mindset and people-centered leadership.

Mr. Hani Al Hamadneh

Chief Executive Officer - QOAD

Hani AlHamadneh is the Chief Executive Officer of QOAD, overseeing the company’s strategic direction and growth in SaaS and mobility technologies. He holds a Bachelor’s degree in IT Networking and Information Systems and brings over 20 years of experience in IT leadership, CTO roles, and executive technology management. His expertise in SaaS, mobility solutions, and operations supports QOAD’s position as a leading technology provider in the region.

Mr. Hamzeh Al Far

General Manager of Masarat

General Manager at Masarat Al-Wefaq for Exhibitions and Conferences
Hamzeh holds a Bachelor’s degree in Accounting and brings over 18 years of experience in the automotive industry, having worked with both local and international companies.
His extensive background spans strategic management, business development, and building strong partnerships, enabling him to drive organizational growth and deliver exceptional results.

Mr. Mohammed Talaat

General Manager Alwefaq travel

Holds a Bachelor’s degree in Commerce, Accounting Department from Tanta University. With over 26 years of professional experience, including 18 years in the car rental industry, he brings extensive expertise in financial management and internal audit. As General Manager, he leads Al Wefaq Egypt Travel’s operations and strategic direction, driving business growth, branch expansion, and market development in Egypt, in line with Yelo Group’s vision for regional excellence.